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AI is Crushing Margins & Taking Jobs: A Wake-Up Call for Law Firm Owners — with Colin Levy - Grow Law

Your margins are shrinking fast. Your associate is about to become… AI! In this episode, Sasha Berson sits down with Colin Levy, a 17-year legal tech expert, for an eye-opening conversation about how AI is rattling the legal world, shrinking profit margins, and threatening legal jobs. Colin gives law firm owners a jarring wake-up call: “The fastest way to become LESS in demand is to pretend the world isn’t changing.” How do you plan to stay relevant over the next 3–5 years? This episode is your wake-up call! P.S. It isn’t doom and gloom. Think of it as pessimistic pragmatism. Watch now.


📰 About Colin Levy:

Colin Levy is a brilliant legal technology expert, educator, and General Counsel of Malbek who helps legal professionals make sense of rapidly changing technology. With over 17 years in legal tech, Colin specializes in translating complex tools into practical strategies that law firms can actually use. He’s the author of The Legal Tech Ecosystem, co-author of CLM for Dummies, and editor of the Handbook of Legal Tech. Colin regularly speaks to law firms, in-house teams, and professional organizations on AI and the future of legal work.


👉 Sasha and Colin explore:

— How junior associate work is already disappearing as AI takes over legal research, drafting, and routine case tasks.

— The #1 reason your law firm tech adoption will fail (Watch out for the “T” word)

— How most firms only use ~20% of their practice management software (like Clio), leaving profits on the table.

— How backend software (intake, billing, workflow, client portals) will free lawyers to focus on higher-value work.

— The biggest advantage in an AI-driven legal world: operational discipline paired with human relationships.


👉 Main Takeaways from the Episode:

— Map your client intake from first contact to signed agreement. Cut one step that creates friction or delays in onboarding.

— Assign one person to own tech adoption in your firm. Schedule a live training session instead of sending another tutorial link.

— Write down one skill you’ve avoided learning because it feels uncomfortable. Spend 30 minutes on it this week.


If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/


📞 Connect with Colin Levy:

• LinkedIn: / colinslevy


📞 Connect with Sasha Berson:

• LinkedIn: / grow-law

• Instagram: / grow_law

• YouTube: / @growlaw

• Facebook: / growlaw

• Email: info@growlaw.co

• Phone: (312) 854-7724



00:00 – Introduction

02:22 – Mindset Shift: Are You Comfortable Being Uncomfortable?

07:50 – Generative AI Enters the Legal Industry

09:31 – Margin Compression: A Major Threat to Legal Pricing

11:20 – Why Human Judgment Remains Irreplaceable

14:09 – Junior Attorneys at Risk? How Legal Education is Lagging Behind

19:23 – Why Clients Still Crave Human Connection

21:24 – Adapt or Die: The Agricultural Analogy for Legal Tech

25:18 – The Fastest Way to Make Yourself Obsolete

33:48 – What Law Firms Get Wrong About New Software

37:23 – Calculating the Payoff: How Proper Tech Training Saves Millions

38:35 – Connect with Colin



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